Apart from the Advanced triggers available under Smart Launch, ConvertPlug also gives you a set of manual triggers you can use in case you wish to display a module with a CSS class or a shortcode or inline on a page.
You can access the Manual display options by going to Behavior -> Manual Display
Launch with a CSS Class: You can launch a popup when a user clicks on elements such as buttons, menu options or any other that uses a CSS class. In order to launch a popup with CSS class, you can refer to the article here.
Launch with Shortcode: Every module in ConvertPlug comes with a unique shortcode. You can use this shortcode if you wish to launch a popup when the user clicks on a text link or an image on a page. To know more about Launch with Shortcode, you can refer to the article here.
Display Inline: This options lets you display a popup or any module inline on a page. You simply need to copy the shortcode and paste it at the back end of your WordPress website. To know more about the Display Inline options, you can refer to the article here.